Store
Store scenario: fashion boutique
Sell clothing and accessories from Instagram and WhatsApp: catalog setup, comment-to-DM price campaigns, orders and tips for a fashion boutique.
Business goal
Turn Instagram followers who ask "price?" into confirmed orders, with sizes and delivery handled in chat.
Features you will use
Catalog, comment automations, a DM flow, the assistant, Orders.
Configuration
| Area | Setup |
|---|---|
| Categories | Dresses, Tops, Accessories, Sale |
| Products | One product per style. Put sizes and colours in the description ("Sizes S-XL, colours black, sand"). Use Sale Price for season sales. Add a Link to your shop page. |
| Assistant | Tone Friendly, emojis on, Response Length Short, Sales Style Balanced. FAQs: sizing guide, delivery time, returns, payment. Forbidden Actions: "Do not promise delivery dates", "Do not offer discounts". |
Connect Instagram. Create a comment automation on your reel: trigger Any keyword price, size, link, public reply "Sent you the details by DM", DM flow Product menu (buttons See dresses, See tops, Ask a question). | |
| Handoff | Trigger for returns and complaints. |
Customer journey
- A follower comments "price" on a dress reel.
- They get a public reply and a DM with a menu (their one private reply).
- They tap See dresses, ask "Do you have it in M?", and the assistant answers from the product description.
- They give name, phone and address; the assistant confirms and submits. You see the order under Orders.
- You message them payment details and ship.
Tips
- Post-launch weekend: add a second automation for story replies ("Story link reminder") that sends the shop link.
- Review the conversation quota before a big drop.
Limitations
- No stock tracking: remove or deactivate sold-out products.
- Instagram allows one private message per comment; make the first DM useful.
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