Business Playbooks
Industry playbook: e-commerce and online shops
Sell from Instagram, WhatsApp and your website: catalog, product questions, orders, and Instagram campaigns for an online shop.
Business goal
Answer product questions instantly, present the right product, collect orders, and turn Instagram comments into sales.
BaTimo features used
Products and orders, assistant FAQs and policies, comment automations, DM flows, WordPress / WooCommerce (optional).
See also the detailed Store scenarios.
Configuration steps
- Catalog: add products with Price, Sale Price, Link, Category and Image, or connect WooCommerce and turn on Enable WooCommerce Integration. Switch on Enable Products.
- Policies and FAQs: add shipping, returns and payment FAQs under Knowledge & Rules.
- Assistant: set Sales Style Balanced, Response Length Short, Languages to your markets.
- Instagram: connect the channel. Create a Price questions comment automation: trigger
price, cost, how much, public reply "Sent you the details by DM", DM flow with the product and Open URL button to the product page. - Website chat: add the widget with your best FAQs on the home screen.
- Alerts: enable New Lead notifications and check Sales > Orders daily.
Customer journey
- A follower comments "price" on your sneaker reel.
- They get a public reply and a DM with the price and a link.
- They ask "Do you have size 42?" and the assistant answers from your catalog and documents.
- The assistant records the order, which appears under Orders.
Tips
- Keep prices only in the catalog. Do not repeat them in FAQs.
- Use Sale Price to flag promotions; the assistant sees it as On Sale.
- Run a "giveaway entries" comment automation to grow followers, then follow up with a product flow.
Limitations
- Orders list the customer's request; BaTimo does not take card payment in chat.
Last updated on
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