Story reply automations

A story reply automation responds when someone replies to your Instagram story with a message.

Before you startCopy Anchor Link

• An Instagram channel with Answer Story Replies turned on (otherwise story replies are received but never answered).

Create oneCopy Anchor Link

1. Automations > New automation > Story Reply (templates: Thank every story reply, Story link reminder).
2. Name it.
3. Trigger: a word or phrase with a match type, or Any story reply.
4. Reply: Send a fixed reply (enter the Reply message, up to 1,000 characters) or Start a flow (pick the flow).
5. Enabled, then Save.

ExamplesCopy Anchor Link

• Link reminder: trigger Any keyword link, where, shop; reply with your shop URL.
• Thanks: trigger Any story reply; reply "Thank you! Message us anytime."

What is ignoredCopy Anchor Link

Emoji-only reactions (for example a heart) and stickers are ignored silently and never answered. Story replies with real typed text or a real attachment are processed normally.

History and usageCopy Anchor Link

Matched replies appear in the Inbox with an Automation label and the automation name. Fixed replies do not consume AI conversation quota and continue when that quota is exhausted. If the conversation later reaches AI, it uses quota on its first AI turn. Statistics are available in Automations, including inside the mobile app.

TipsCopy Anchor Link

• Use specific triggers for story campaigns ("code", "link") and one catch-all thank-you at lower priority.
• Reply to the intent, not just thank people: include a link or next step.

TroubleshootingCopy Anchor Link

• No reply sent: check Answer Story Replies on the channel and that the automation is enabled.

LimitationsCopy Anchor Link

• Counts toward your enabled automation limit. Only text, not reactions, triggers a reply.

Learn moreCopy Anchor Link

• Instagram automation