Instagram comment-to-DM

Turn Instagram Comments Into DMs Automatically

Someone comments “price” on your post. BaTimo replies under the comment, sends them a private DM and keeps the conversation going until you have a lead, a booking or a sale. It is the most direct path from a public comment to a private conversation.

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Public reply + private DM combo
Keyword triggers
Post-level or account-wide
Guided or AI conversation

8:32

🛍️ fashion_boutique Business chat

🛍️ Hi! You asked about the pink bag on our post 👋 It’s ₺200.

Is it still available?

🛍️ Yes! You can order it right from our website. Want me to send the link?

Yes please

The comment-to-DM flow

Each step happens automatically once the comment matches your rule.

1
Comment
“How much is this?”
2
Automatic reply
“Check your DMs! 👋”
3
Automatic DM
Pricing and details sent privately
4
AI conversation
Timo answers follow-up questions
5
Lead, booking or sale
Captured in your dashboard

Set it up in four steps

1
Pick the post
Choose the post or reel, or apply the rule account-wide.
2
Set the trigger
For example, comments that contain “price”, “info” or “book”.
3
Write both messages
A short public reply and the DM that follows.
4
Add the AI conversation
When the person replies in DMs, Timo continues the chat.

Why move the conversation to DMs

Comments are public and short. Prices, availability and booking details are easier to share, and easier to act on, in a private conversation. A public reply also tells everyone else that you respond.

The public reply shows your account is active
The DM carries details that do not belong in a comment thread
A DM conversation is where Timo can capture the lead and complete the booking or sale

What this automation includes

Public reply + private DM combo

Reply “Check your DMs!” publicly, then send pricing or details privately.

Keyword triggers

Exact phrases, keywords, “contains” matching or regular expressions.

Post-level or account-wide

Run a comment-to-DM rule on one reel or on everything.

Guided or AI conversation

Continue with a guided flow or with the AI assistant.

Lead capture

Collect name and contact details in the conversation. See Instagram lead generation.

Fallback handling

Decide what happens when a reply does not match a rule.

Where comment-to-DM works well

Price requests

Keep prices out of the caption and deliver them to whoever asks.

Lead magnets and links

Send a guide, link or booking page to people who comment a keyword.

Giveaways and promotions

Confirm entries privately and collect contact details.

Keep exploring

Instagram comment automation Reply to comments publicly and start a private conversation. Instagram DM automation From first DM to qualified lead, booking or sale — handled by AI. Instagram AI agent An assistant that knows your business and holds real conversations. Instagram lead generation Capture and qualify leads from DMs and comments automatically. Instagram automation Automate DMs, comments and story replies from one place.

Frequently asked questions

What is Instagram comment-to-DM automation?

It is an automation that detects a comment matching your rule, replies to it publicly, and sends the commenter a private DM, so the conversation moves from the post into the inbox.

Do I have to send both a public reply and a DM?

No. You can send a public reply, a DM, or both.

Can the conversation continue with AI after the DM?

Yes. When the person replies, the Timo AI assistant can answer questions, collect lead details and book an appointment. See Instagram DM automation.

Does it work on reels as well as posts?

Yes. Comment rules apply to comments on your posts and reels.

Move your best comments into DMs

Create a comment-to-DM automation from a template and let the replies handle themselves.

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